Key to the ethos of Japan Art Expo is the promotion of Japanese culture and understanding. For this reason, education makes up a large component of the Expo which provides an opportunity for experts and novices alike to deepen their knowledge of Japanese arts and antiques. The Expo features educational lectures provided by scholars and experts from around the world, helping to historically contextualise many of the pieces on display. Alongside these lectures, live performances and demonstrations are utilised for furthering understanding at a more practical level.